Image for Shell (JWT) 2012

Image made for Shell (JWT) circa 2012

Art Director: André Norris

Creative Raul Fernandes

Fiat at Night 2012

Fiat at Night circa 2012

3D Max 2013, mental Ray and Photoshop.

3D Imagem for Shell(JWT) 2009

3D Imagem for Shell(JWT) circa 2009

Art Director: Victor de Castro
Creative: Raul Fernandes

Yellow Fiat II 2012

Art Director: Andre Norris
Creative: Raul Fernandes

I was asked to make an image for a large campaign of an advertisiment agency.
I had 3 days to do it, so I used a ready model, changed it to obbey the client's standards.

13 hours was the render time at 10000 pxs wide.
3D Max 2013, Mental Ray and Photoshop.

Thanks...

Collage II 2002

Collage I circa 2002

Nikon F2A, 85mm lens, High Speed Film and Photoshop.

Interview to Mobimodeler 2007

Ferrari F500 (1951)  circa 2007

3D Max, Mental Ray and Photoshop

INTERVIEW:
Hello Jomar, could you tell us how you first got started in 3d?
- After working for 6 years at MacCann Erickson I went to Thompson
where I've worked for 17 years at their Rio de Janeiro's office.
I used to do story-boards, lay-outs and art to go to print.
The "hardware" was a tradicional one, like pencils, brushes and air-brushes.
In the meantime I was already using my personal computers
(Comodore Amiga and custom built PCs) at home, to do my personal freelances.
When Thompson turned his traditional Studio into the Computer Arts Department
I was one of them to join the changing from brushes to mouse. It was in 1994.
Later I began to learn - Bryce - the first 3D software that I knew.

What 3d software package(s) do you use?
- 3D Max

What do you like most about it the software?
- Easy of use

How did you come up with the idea of the Ferrari F1 scene?
- All the cars that I have made were for fun.
I like these old cars, with all their glamour and mood,
that only time can build.
The Ferrari 500, was the first Ferrari to be a F1 World Championship(1952),
and was a natural choice after I've made another
classical racing car, the Alpine 443, winner of the 24-hour of Le Mans(1978).
It is in: http://www.cg-cars.com/forum/gallery/showimage.php?i=792&postid=1535#post1535

Please take us through you the modeling process of your scene.
- This Ferrari took me 2 weeks to model and texture it,
and 2 days to light and render. You can see by the pictures
that the modelling process was an easy one.

How about your lighting process? How did you light your scene?
- I used one "sun" lighting and a Spot with SPECULAR:on and diffuse:off,
to bring some shine to the metal, but without burn out the car's shader.
Two panels, left side and above, with an output shader
to help showing some details in the dark regions of the car.

And your Materials/Shaders/Environment?
- The Materials are the ones who came with the Max
and some from the Jeff Patton's site: http://jeffpatton.net/Mental-ray.htm

Rendering/Render.
- The render was the Mental ray, with final gather.
Then I  brought the image to Photoshop and used curves,
hue/saturation to give it the colors I wanted.
The original image straight from the render,
had all the steps from black to white, 
so in Photoshop it was easy to bring contrast
and "light up" the whole scene, without lose some menor details.

From start to end how long did this project take you?
- From the looking for references in the Internet,
to the Photoshop pos-production, it was almost 3 weeks.

Do you have any tips for cg beginners?
- I think that we have to pay attention
to the work of the others, we're always learning something,
(composition, light and color)
and practice, practice, practice, all the time.

Hot Coke 2006

Hot Coke circa 2006

3D Max, Mental Ray and Photoshop

Collage I 2002

Collage I circa 2002

Nikon F2A, 85mm lens, High Speed Film and Photoshop.

TOY ART 2008

Toy Art circa 2008

3D Max, Mental Ray and Photoshop.

Thanks to Victor de Castro and André Norris for their help.

Easter Eggs 2010

Easter Eggs circa 2010

3D Max, Mental Ray and Photoshop

A Páscoa cristã celebra a Ressurreição de Jesus Cristo.
Depois de morrer na cruz, seu corpo foi colocado em um sepulcro,
onde ali permaneceu por três dias, até sua ressurreição.
É o dia santo mais importante da religião cristã.

Easter is the central feast in the Christian liturgical year.
According to the Canonical gospels, Jesus rose from the dead
on the third day after his crucifixion.
His resurrection is celebrated on Easter Day or Easter Sunday.

In the old days... 1982

Quarterback circa 1982

Gouache, flat brushes and Schoellershammer white paper.